We break the rules

This is our mission

we're the Revolution

because we are a new way for consuming vegetables

we're Sustainable

Because we select only Italian vegetables, processed in Italy.

We are real food

Just veg. Simple, right?

we're Tasteless

tasteless, to satisfy every palate

Our story

Hi!

I'm Cristiano

Founder of this culinary adventure,

and I’m happy to share our story with you.

The root of our passion

Born and raised in the beautiful Syracuse, my life journey brought me to Milan back in 2011 to pursue my education.

During this journey, I met Ismail, my colleague and co-founder, a true Milanese with a passion for small businesses. We both shared a common challenge: a diet lacking in vegetables.

We realized we weren’t the only ones substituting vegetables with supplements, but often this didn’t fully meet our needs. In short: they didn’t work well.

From a personal need to a global solution

We got to work, designing and creating our product. What started as a solution for us has turned into something bigger.

We decided to share our discovery with the world by launching this company.

We’re here to offer you a simple and delicious way to enjoy the goodness of Italian vegetables, without compromise, but most importantly, without taste.

The inception of the idea

This is how the idea was born to create something unique: rethinking food in a new form, stripping it of unpleasant flavors.

Holus Mediterranea capsules.

A product that solves our problem and can be appreciated by anyone wanting to incorporate vegetables into their diet in a practical and tasteless way.